The Difference: Websites vs Sales Funnels

As we start this new year, you may have some plans for some big decisions regarding your business online. Hopefully, this post helps.

I still find myself having this conversation every once in a while, so I figured this would be valuable to someone, especially those newer into their digital business.

We're going to quickly unpack how websites and sales funnels both play vital, yet distinctly different, roles in your online business.

When business owners aren't happy with the results from their website (not websites created here), more times than not it's their expectations that have been improperly set, thinking their website was going to be a streamlined sales machine.
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Let's break down 3 key factors between the two and how you should be viewing these web properties:
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Your Website:

✔ A virtual storefront that showcases your brand, products, and services.

✔ Offers various information, such as blog posts, contact details, and about pages.

✔ Nurtures long-term relationships and builds brand authority.
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Example: When I was working with Perla Tamez (a 9-figure serial entrepreneur) to build the website for her 21st business, the goal was to introduce and inform her prospects of her new movement and have dynamic profiles for all of her, what she calls,"manas", and other info for the business.

Your Sales Funnels:

✔ A strategic tool designed to guide potential customers toward a specific action (usually booking a call or a purchase).

✔ Simplifies the customer journey, focusing on a single, clear call-to-action, removing extraneous paths and pages.

✔ Highly targeted and personalized for higher conversion rates.
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Example: Working with the BoldInstitute owner, Giselle, the goal was webinar sign-ups. Everything in that funnel was geared towards that singular goal.
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The best way is to use both.
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Have your website, your home base, include all of the information your prospect could want to know about you and should be the central hub for your offers.

Each offer is then its own sales funnel where you can speak directly to the benefits of that particular service/product, directly to that specific audience, completely maximized to drive conversions.

Doing things this way also allows you as the business owner to easier optimize each funnel individually, because it's easier to tell where the bottlenecks are and quickly adjust.

With a website, your prospects simply have too many options to effectively drive them to a measurable goal or optimize for that.

I hope this helped you nail down why it's important to have both a website and sales funnels for your business and how to best use them.

If you have any questions, feel free to comment or reach out.
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Cheers to a solid '24!