When shopping around online for local businesses and local services to go with, what's the first thing you check when Googling them? (other than checking if the business is open or not)
I'll wait… 😉
It's their online reviews.
It's crucial to have an authoritative internet presence, for… all the reasons. It aids in building trust with future clients, aka those scouring the internet for advice when conducting online product or service searches (some desperately in need) and it can instantly set you apart from others who don't really invest in this aspect of their business.
With the few seconds a business has to connect with the initial expectation of a web-based consumer these days, a business' online presence either helps reassure those potential customers that it is a reliable and trustworthy company or it doesn't. It's really that simple.
The first way to establish authority online is through positive reviews. It's 2023 and we're all digital, so it's only natural that online reviews are critical when it comes to attracting new customers. This is especially true for local service/home service businesses who have potential customers searching for their services in time-sensitive needs.
Studies have shown that the majority of consumers trust online reviews as much as they do personal recommendations. This means that businesses with positive reviews are more likely to attract new customers and retain their existing ones simply through the reassurance and peace of mind it gives to customers and clients.
As one could imagine, businesses with negative reviews may struggle to attract new customers and may even lose existing ones. This is why it's so important for businesses to actively manage their online reputation and encourage customers to leave positive reviews.
Once reviews are on track for growth, actively management of that is crucial to maintaining a healthy online reputation and encourage customers to leave even more positive reviews.
In summary, having an online presence that exudes authority is crucial for businesses in today's digital age. By consistently delivering high-quality work, producing high-quality content and encouraging positive online reviews, businesses can establish trust with potential customers and differentiate themselves from competitors to make the choice for their potential customers easy.
If you're interested in learning more about our real-time review management service and how you can get your Free Reputation Report, visit: https://www.ddrconsultation.com/reviewlead-review-management