For any business where you are the brand, capturing your personality through high-quality, trust-worthy design is key.
The ability to instantly establish a perception of quality and authority preeminence will easily set you apart from others in your industry.
This is true regardless of your credentials. A user must stay on your site long enough to read about you and find that out.
That choice is made in mere seconds.
Make no mistake. In an online world, your online face, your digital presence, is all there is for someone to initially gauge you by.
Trust you are being instantly judged on that presence to some degree.
With so many other options at people's disposal at the click of a mouse, choices are made astonishingly fast.
If someone has actually found their way to your web property, don't lose them to a bad experience.